Department: Oak Cliff Bible Fellowship (OCBF)

As a senior-level marketing leader, the responsibilities consist of developing and executing comprehensive marketing strategies that align with the ministry’s overall mission, vision, and goals. Responsible for overseeing the marketing team, managing the budget, and collaborating with other departments to drive awareness and achieve the ministry’s objectives by performing the duties personally or through others.

Essential Duties and Responsibilities

(Other duties may be assigned)

  • All Employees are expected to commit to Christ and the philosophy, ministry, and vision of OCBF and help meet the church family’s spiritual, social, emotional, and physical needs. This position provides prayer, spiritual assistance, and ministerial support to co-workers and others they meet. This includes but is not limited to being available to pray with employees, convey Biblical principles during staff meetings and church activities, and know and ensure that the church’s mission and vision are integrated into all aspects of the department’s task. As the Employee Handbook outlines, all staff must live a life that models the church’s core values. To further the church’s mission of disciplining the church to impact the world, they must be involved in spiritual discipleship while performing the essential job requirements.
  • Ensures comprehensive and cohesive branding, marketing, and communications strategies for church-wide initiatives such as Sunday and Wednesday services, Men’s and Women’s Fellowship programming, and Special Events. Plans, implements, and oversees promotion and advertising efforts to drive engagement, create a visual identity, and build ministry awareness.
  • Develop and implement comprehensive marketing plans to achieve long-term ministry goals, including market research, ministry analysis, and target audience identification.
  • Design and obtain all pertinent information to develop the Annual Church Booklet.
  • Manage and mentor a team of marketing professionals across various functions, such as digital marketing, content marketing, social media, public relations, and creative development.
  • Lead the ideation, development, and execution of high-impact marketing campaigns across multiple channels, including digital, social, print, and events.
  • Oversee and allocate marketing budgets effectively, tracking the results and ensuring optimal resource allocation across projects.
  • Meet regularly with the Lead Pastor or designee to ensure the mission, vision, goals, and strategy are consistent with the church’s overall direction.
  • Works with the Lead Pastor on strategic planning, community mobilization (local and national), and nonprofit trends and innovations.
  • Develop a strategic marketing plan to maximize the growth of OCBF and its affiliates in membership, ministry, and revenue, including innovative strategies for a grassroots movement of the Kingdom Agenda ministry philosophy in local and national markets.
  • Protect and enhance the ministry’s brand image through consistent messaging and positioning across all marketing materials.
  • Manage all media relationships and interactions with the Lead Pastor’s Office and oversee media coverage of the Church’s ministries, programs, and affiliates.
  • Work closely with cross-functional teams, such as Media, Kingdom Collegiate Academy and The Turn•Around Agenda to ensure alignment with marketing strategies and achieve ministry objectives.
  • Stay abreast of ministry trends and emerging technologies to inform strategic marketing decisions.
  • Establish key performance indicators (KPIs) to monitor the initiatives’ effectiveness and make data-driven adjustments to marketing strategies.
  • Communicate marketing plans, results, and insights to the senior leadership team.
  • Use surveys, evaluations, and data collection (letters, notes, and documented phone calls) to determine customer satisfaction and ministry growth.
  • Contract, if necessary, with an external evaluator to analyze and interpret data collected through surveys and evaluations.
  • Assess strengths and weaknesses and continuously pursue training and development opportunities to build knowledge and skills.
  • Integrate biblical principles with organizational management.
  • Complete Oak Cliff Bible Fellowship’s leadership requirements as the department outlines.

Supervisory Responsibilities

Directly manage staff who supervise employees and the kingdom servants in the department. Is responsible for these units’ overall direction, coordination, and evaluation. Carries out supervisory responsibilities by the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

Adaptability — Ability to adapt to changes in the work environment, manage competing demands, and change approaches or methods to fit the situation best. Ability to deal with frequent changes, delays, or unexpected events.

Analytical — Synthesize complex or diverse information. Collect and research data. Use intuition and experience to complement data: design workflows and procedures.

Attendance/Punctuality — Consistently at work and on time. Ensure work responsibilities are covered when absent. Arrive at meetings and appointments on time.

Business Acumen — Understand the business implications of decisions. Display an orientation to profitability. Demonstrate knowledge of the market and competition. Align work with strategic goals.

Cost Consciousness — Responsible for establishing department budgets and working within an approved budget. Develop and implement cost-saving measures. Contribute to profits and revenue. Conserve organizational resources.

Communication — Speaks clearly and persuasively in positive or negative situations, primarily in English. Listens and gets clarification. Responds well to questions. Demonstrate group presentation and training skills. Participates in meetings. Maintains a high level of communication with the Lead Pastor.

Computer Skills — Working knowledge of Microsoft Office Products.

Customer Service — Manage difficult or emotional customer situations. Respond promptly to customer needs. Solicit customer feedback to improve service. Respond to requests for service and assistance.

Delegation — Delegate work assignments. Match the responsibility to the person. Give authority to work independently. Set expectations and monitor delegated activities. Provide recognition for results.

Dependability — Follow instructions and respond to the Lead Pastor’s direction. Take responsibility for your actions and the activities of subordinates. Commit to long hours of work when necessary to reach goals. Complete tasks on time or notify the Lead Pastor with an alternate plan.

Design — Generate creative solutions. Has the ability to translate concepts and information into images. Use feedback to modify designs. Apply design principles. Demonstrate attention to detail.

Diversity — Demonstrate knowledge of EEO policy. Show respect and sensitivity for cultural differences. Educate others on the value of diversity. Promote a harassment-free environment. Build a diverse workforcethe ability to work effectively with diverse ethnic groups and high-risk populations.

Ethics — Inspires the trust of others. Work with integrity and ethics. Uphold organizational values.

Initiative — Volunteer readily. Undertake self-development activities. Seek increased responsibilities. Take independent actions and calculated risks. Look for and take advantage of opportunities. Ask for and offer help when needed.

Innovation — Display original thinking and creativity. Meet challenges with resourcefulness. Generate suggestions for improving work. Develop innovative approaches and ideas. Present ideas and information to get others’ attention.

Interpersonal Skills — Demonstrate an outgoing, accessible attitude while interacting with those inside and outside the church. Deal with conflict directly, openly, honestly, and graciously. Maintain confidentiality. Listen to others without interrupting. Keep emotions under control. Remain open to others’ ideas and try new things.

Judgment — Display a willingness to make decisions. Exhibit sound and accurate assessment. Support and explain the reasoning for decisions. Include appropriate people in the decision-making process. Make timely decisions.

Leadership — Exhibit confidence in self and others. Inspire and motivate others to perform well. Effectively influence others’ actions and opinions. Accept feedback from others. Give appropriate recognition to others.

Managing People — Include staff in planning, decision-making, facilitating, and process improvement. Take responsibility for subordinates’ activities. Make yourself available to staff. Provide regular performance feedback. Develop subordinates’ skills and encourage growth. Solicit and apply customer feedback (internal and external). Foster quality focus in others. Improve processes, products, and services. Continually work to improve supervisory skills.

Mathematical Skills — Ability to work with mathematical concepts such as probability and statistical inference, plane and solid geometry, and trigonometry fundamentals. Apply fractions, percentages, ratios, and proportions to practical situations.

Motivation — Set and achieve challenging goals. Demonstrate persistence and overcome obstacles. Measure self against a standard of excellence. Take calculated risks to accomplish goals.

Organizational Support — Follow policies and procedures. Complete administrative tasks correctly and on time. Support the organization’s goals and values. Benefit the organization through outside activities. Support affirmative action and respect diversity.

Planning/Organizing — Prioritize and plan work activities. Use time efficiently—plan for additional resources. Organize or schedule other people and their tasks. Develop realistic action plans.

Problem Solving — Identify and resolve problems promptly. Gather and analyze information skillfully. Develop alternative solutions. Work well in group problem-solving situations. Use reason even when dealing with emotional topics.

Professionalism — Approach others in a tactful manner. React well under pressure. Treat others with respect and consideration regardless of their status or position. Accept responsibility for your actions. Follow through on commitments.

Project Management — Develop project plans. Coordinate projects. Communicate changes and progress—complete projects on time and budget. Manage project team activities

Quality — Demonstrate accuracy and thoroughness. Look for ways to improve and promote quality. Apply feedback to improve performance. Monitor your own work to ensure quality.

Quality Management — Look for ways to improve and promote quality. Demonstrate accuracy and thoroughness.

Quantity — Meet productivity standards. Complete work promptly. Strive to increase productivity. Work quickly.

Reasoning Ability — Ability to solve practical problems and deal with various concrete variables in situations with limited standardization. Ability to interpret multiple instructions furnished in written, oral, diagram, or schedule form.

Safety and Security — Observe safety and security procedures. Determine appropriate action beyond guidelines. Report potentially unsafe conditions. Use equipment and materials properly.

Strategic Thinking — Develop strategies to achieve organizational goals. Understand the organization’s strengths and weaknesses. Analyze the market and competition. Identify external threats and opportunities. Adapt strategy to changing conditions.

Teamwork — Models a team-minded spirit that is flexible, friendly, approachable, and honest. Balances team and individual responsibilities. Exhibits objectivity and openness to others’ views. Gives and welcomes feedback. Contributes to building a positive team spirit. Puts the success of the team above one’s interests. Able to build morale and group commitments to goals and objectives. Supports everyone’s efforts to succeed.

Technical Skills — Assess your strengths and weaknesses. Pursue training and development opportunities. Strive to build knowledge and skills continuously. Share expertise with others.

Visionary Leadership — Display passion and optimism. Mobilize others to fulfill the vision. Inspire peers and subordinates with your vision and inspiration.

Written Communication — Write clearly and informatively, primarily in English. Edit work for spelling and grammar. Vary writing style to meet needs. Present numerical data effectively. Able to read and interpret written information.

Qualifications

To perform this job successfully, an individual must be able to satisfactorily perform each essential duty. The requirements below represent the required knowledge, skill, and/or ability. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education and/or Experience

Bachelor in Marketing, Business Administration, or related field. Three to five years of proven track record of success in developing and executing marketing strategies across diverse channels. Deep understanding of marketing principles, including digital and content marketing, social media, and branding. Four years of experience in negotiating contracts.

Spiritual Commitment

All employees are expected to commit to Christ and to the philosophy, ministry and vision of OCBF and to help the church to meet the spiritual, social, emotional and physical needs of the church family.

Members are asked to commit to:

  • Consciously pursuing spiritual growth by participating in the vital experience of the church (Education, Fellowship, Outreach and Worship).
  • Faithfully give at least 10% of their income to the ministry of OCBF.
  • Faithfully serve in one of the ministries of the church in a volunteer capacity.
  • Agree to read and function under the guidelines and authority of the Church Constitution and By-Laws.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to stand, reach with hands and arms, and talk and hear. The employee is frequently required to walk and use hands and fingers to handle or feel. The employee is occasionally required to sit. The employee must regularly lift and /or move up to 25 pounds (copy paper, books, cots, supplies). Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

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